In 2025, e-commerce is undergoing a revolution, driven by instant payment technologies that are redefining the customer experience and business strategies.
E-tailers, as well as SaaS and digital SMEs, need to embrace these innovations if they are to remain competitive and meet the growing expectations of consumers.
Among these technological advances, biometric payments, the use of cryptocurrencies and one-click payments stand out for their transformative potential.
Biometric payments: securing and simplifying online transactions
Biometric payments authenticate online transactions using unique biological characteristics, such as fingerprints or facial recognition. This method enhances security while providing a seamless user experience.
This approach is already being used in traditional retail. In 2024, Carrefour tested a hand-recognition payment system in its Paris shop, enabling customers to pay for their purchases without using a card or smartphone.
And biometric payments are also starting to become more widespread in e-commerce. Companies like Stripe, for example, are currently exploring solutions where customers can validate their online purchases via simple facial recognition, eliminating the need for complex passwords.
ADVANTAGE: Improving customer experience: Faster, more secure transactions boost customer satisfaction and loyalty.
Cryptocurrencies: a fast-growing financial alternative
Despite their volatility, the adoption of cryptocurrencies as a means of online payment is gradually gaining ground. By 2025, major platforms will have integrated solutions enabling customers to pay for their purchases in Bitcoin, Ethereum and other digital currencies.
This trend offers customers an alternative to traditional payment methods and opens up new markets for merchants, while offering fast and secure transactions.
For example, payment solutions such as EasyTransac facilitate the integration of cryptocurrency payments for online shops, meeting a growing demand from consumers. The same goes for PayPal, which also offers cryptocurrency payments on various online shops.
This type of payment can be particularly useful for cross-border transactions, especially in the luxury and tech sectors.
ADVANTAGE: Expanding into new markets: The acceptance of cryptocurrencies is attracting a diverse and international customer base.
One-click payment: streamlining the online shopping experience
1-click payment aims to reduce friction during the online purchasing process. Innovative solutions such as "Click to Pay" allow customers to make transactions without having to re-enter their payment details each time they make a purchase.
In 2024, Prestashop teamed up with Mastercard to offer a "Click to Pay" solution to e-merchants on its platform. This simplification of the customer journey is also helping to reduce cart abandonment rates and increase conversion rates.
It should also be noted that our Spanish neighbours are still lagging behind in adopting this technology. In fact, 91% of Spaniards still enter their data manually when shopping online, a process that takes an average of more than three hours a year.
ADVANTAGE : Reduced shopping basket abandonment: Simplified checkout processes reduce the abandonment rate at the checkout stage.
Blendy, your strategic ally for integrating tomorrow's payment technologies today
It's not always easy to make a choice in this ever-changing landscape of payment technologies. This is where Blendy, international chartered accountant for tech companies, comes in as a valuable ally.
Drawing on our expertise in financial management and the integration of innovative solutions, we support digital SMEs, ESNs, SaaS companies and e-tailers in adopting and optimising these new payment methods.
When you work with Blendy, French CPA for tech businesses, you benefit from personalised support to:
Identify the payment solutions best suited to your business model and customer base.
Integrate these technologies seamlessly into your existing systems, guaranteeing a smooth transition and a controlled financial process.
Train your teams to make optimum use of the new tools, maximising their efficiency.
Manage all specific accounting aspects, including accounting for cryptocurrencies and cross-border VAT.
Ensure ever-changing regulatory compliance, protecting your business and your customers.
Our customer-focused approach and in-depth understanding of the sector-specific challenges facing digital and eCommerce businesses make Blendy the ideal partner to take your business to new heights.
Contact us today to find out how we can transform your online payment experience and make your business more competitive.
With Blendy, international accountant based in France take advantage of all digital accounting to accelerate your financial process and develop your business.
Pennylane, Dext, QuickBooks and Stripe certified, we support digital, e-Commerce, IT services, SaaS companies in France and internationally.